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The Hype

"This isn't fashion, this is f-ing streetwear."

Reality
August 12, 2021 – October 6, 2022 (began 5 years ago)
4.3/10
Returning Series
2 Seasons
16 Episodes
HBO Max
Stream on
HBO Max

Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion - and worthy of the hype.